Subaru and Operation Warm Expand Support for Children in Urgent Need

Subaru of America, Inc. has announced the third consecutive year of partnership with Operation Warm through the Subaru Loves to Help® initiative, continuing its commitment to supporting children facing homelessness and urgent need.

This season, Subaru and its nationwide retailer network will provide brand-new coats, shoes, and socks to more than 140,000 children across the country. Since the partnership began, Subaru and Operation Warm have supported over 430,000 children through gifting events hosted at shelters, community organizations, and support agencies nationwide.

As homelessness among children continues to rise faster than any other age group, the need for essential resources has become increasingly urgent. As Operation Warm’s largest automotive supporter, Subaru recognizes that warm clothing and properly fitting footwear offer more than physical comfort—they help build confidence, dignity, and emotional well-being. During this season’s events, more than 620 Subaru retailers will host gifting experiences where children can personally choose items in refreshed, on-trend styles and colors.

Through this initiative and other Subaru Loves to Help efforts, Subaru and its retailers will have supported more than 1 million children and adults nationwide by the end of this year. The partnership reflects Operation Warm’s mission to provide “More Than a Coat®”, delivering hope and empowerment alongside essential clothing.

Subaru will further amplify the initiative through a national advertising campaign highlighting its social impact, reinforcing the brand’s long-standing commitment to improving lives in the communities where Subaru customers live and work.