SUBARU HIGHEST RANKED MAINSTREAM SUVS IN 2023 J.D. POWER CUSTOMER LOYALTY RANKINGS

Subaru Leads the Way in Customer Loyalty

At Beyer Subaru, we’re proud to share that Subaru of America has been named the top brand for customer loyalty among mass-market SUVs in the J.D. Power 2023 U.S. Automotive Brand Loyalty Study. With an impressive 61.1% loyalty rate, Subaru continues to prove that our customers not only love their vehicles but also trust us to deliver reliable, high-quality products year after year.

Building More Than Cars—Building Relationships

Jeff Walters, President and COO of Subaru of America, shared:

“In a market where customers have endless choices, loyalty means everything. Subaru strives to be more than a car company by offering vehicles that drivers trust and by building lasting relationships with our customers.”

This recognition highlights Subaru’s dedication to fostering strong connections and providing a customer experience that keeps drivers coming back.

About the J.D. Power Brand Loyalty Study

Now in its fifth year, the J.D. Power U.S. Automotive Brand Loyalty Study measures the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle. The 2023 results are based on transaction data from September 2022 to August 2023 and reflect Subaru’s ongoing success in cultivating trust and dependability.

Thank You to Our Loyal Subaru Drivers

At Beyer Subaru Alexandria, we are grateful to be part of a brand that customers consistently choose and trust. This achievement wouldn’t be possible without the loyalty of our Subaru community. Together, we’re driving toward a future built on reliability, innovation, and care.

Stop by today to explore our award-winning lineup and experience firsthand why so many drivers make Subaru their brand for life.