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Subaru Motorsports USA claimed overall victory at the 2026 Rally in the 100 Acre Wood, with Travis Pastrana and Rhianon Gelsomino leading a competitive field. Driving the WRX ARA25L, the team secured a hard-fought win and strong early momentum in the ARA National Championship season.

Subaru introduces a no-cost update for 2026 Outback Touring models, adding Highway Hands-Free Assist. This advanced system enables limited hands-free driving up to 85 mph on most highways, supported by upgraded EyeSight® and DriverFocus® technologies for enhanced safety, comfort, and convenience.

The 2026 Subaru BRZ earns its third straight Car and Driver Editors’ Choice Award, recognized for performance, balance, and value in the Affordable Sports Cars category. Featuring a 228-hp BOXER engine, rear-wheel drive, standard EyeSight® safety, and the new limited-run BRZ Series.Yellow, the BRZ continues to stand out.

The 2026 Subaru Forester has earned the IIHS TOP SAFETY PICK+ award under tougher 2025 testing standards. The award applies to all trims, including the Forester Hybrid, highlighting Subaru’s continued leadership in safety with advanced EyeSight Driver Assist Technology and strong occupant protection.

Subaru launches the 2025 Share the Love® Event with new heartfelt advertising and a mission to surpass $350 million in charitable donations. Running Nov 20–Jan 2, the national campaign supports ASPCA®, Make-A-Wish®, Meals on Wheels, the National Park Foundation, and 837 hometown charities.

Subaru has announced pricing for the all-new 2026 Subaru Outback SUV, starting at $34,995 MSRP. Entering its seventh generation, the Outback debuts bold styling, new tech including a 12.1-inch multimedia system and 12.3-inch digital cluster, plus advanced EyeSight® Driver Assist features. With Symmetrical All-Wheel Drive, spacious interior, and an all-new Wilderness trim with 9.5 inches of clearance, the Outback remains Subaru’s ultimate adventure SUV.

 

This October, Subaru is committing $3.1 million to local animal shelters through its Subaru Loves Pets® initiative with the ASPCA®. Subaru retailers nationwide will host adoption events, provide grants, and celebrate National Make a Dog’s Day on October 22. Since 2008, Subaru has donated over $70 million, helping more than 700,000 pets find homes.

 

Subaru has announced pricing for the all-new 2026 Subaru Solterra EV SUV, starting at $38,495 MSRP. Offering up to 288 miles of range, a powerful 338-hp Solterra XT, faster charging, and Subaru Symmetrical All-Wheel Drive, the Solterra combines adventure-ready capability with cutting-edge EV technology. Arriving at Subaru retailers nationwide this fall.