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Subaru Motorsports USA Secures Overall Victory at 2026 Rally in the 100 Acre Wood

Subaru Motorsports USA claimed overall victory at the 2026 Rally in the 100 Acre Wood, with Travis Pastrana and Rhianon Gelsomino leading a competitive field. Driving the WRX ARA25L, the team secured a hard-fought win and strong early momentum in the ARA National Championship season.
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Subaru Introduces No-Cost Highway Hands-Free Driving Update for 2026 Outback Touring Models

Subaru introduces a no-cost update for 2026 Outback Touring models, adding Highway Hands-Free Assist. This advanced system enables limited hands-free driving up to 85 mph on most highways, supported by upgraded EyeSight® and DriverFocus® technologies for enhanced safety, comfort, and convenience.

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Subaru of America, Inc. Announces 2026 Subaru BRZ Earns Third Consecutive Car and Driver Editors’ Choice Award

The 2026 Subaru BRZ earns its third straight Car and Driver Editors’ Choice Award, recognized for performance, balance, and value in the Affordable Sports Cars category. Featuring a 228-hp BOXER engine, rear-wheel drive, standard EyeSight® safety, and the new limited-run BRZ Series.Yellow, the BRZ continues to stand out.
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2026 Subaru Outback Pricing Announced: All-New SUV Starts at $34,995

Subaru has announced pricing for the all-new 2026 Subaru Outback SUV, starting at $34,995 MSRP. Entering its seventh generation, the Outback debuts bold styling, new tech including a 12.1-inch multimedia system and 12.3-inch digital cluster, plus advanced EyeSight® Driver Assist features. With Symmetrical All-Wheel Drive, spacious interior, and an all-new Wilderness trim with 9.5 inches of clearance, the Outback remains Subaru’s ultimate adventure SUV.

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Subaru Loves Pets: $3.1 Million Commitment to Shelter Animals This October

 

This October, Subaru is committing $3.1 million to local animal shelters through its Subaru Loves Pets® initiative with the ASPCA®. Subaru retailers nationwide will host adoption events, provide grants, and celebrate National Make a Dog’s Day on October 22. Since 2008, Subaru has donated over $70 million, helping more than 700,000 pets find homes.

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2026 Subaru Solterra Pricing Announced: All-New EV SUV Starts at $38,495 with More Range and Power

 

Subaru has announced pricing for the all-new 2026 Subaru Solterra EV SUV, starting at $38,495 MSRP. Offering up to 288 miles of range, a powerful 338-hp Solterra XT, faster charging, and Subaru Symmetrical All-Wheel Drive, the Solterra combines adventure-ready capability with cutting-edge EV technology. Arriving at Subaru retailers nationwide this fall.

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