Subaru and Gifts for Good Launch Innovative Customer Appreciation Program Supporting Nonprofits

Transforming Customer Gifts Into Real-World Impact

Subaru of America, Inc. has teamed up with Gifts for Good® to launch a groundbreaking national program that redefines customer appreciation. This first-of-its-kind partnership channels customer incentives into meaningful support for nonprofit organizations and social enterprises across the country.

As part of the Subaru Love-Encore™ delivery experience, new Subaru owners who return to their participating retailer within 14–60 days after purchase can now select a gift that gives back. Each gift directly benefits causes supporting people in need, animals, or the environment—aligning perfectly with Subaru’s Love Promise® commitment to do more for people and the planet.

Embedding Social Impact Into Every Customer Journey

Troy Poston, Senior Vice President of Sales at Subaru of America, shared:

“We’re embedding social impact into every step of the customer journey—whether through waste reduction, animal welfare initiatives, or supporting children in need. Subaru is More Than a Car Company®, and our retailers are More Than a Car Dealer.”

As Subaru’s largest corporate partnership to date, this collaboration with Gifts for Good amplifies Subaru’s ability to support dozens of high-impact nonprofits and social enterprises every year.

Ethical, Sustainable, and Community-Focused

Gifts for Good, a Certified B Corporation, ensures all customer appreciation gifts are ethically sourced from vetted U.S.-based social enterprises. The program also supports a circular gifting model—customers can return their reusable packaging to be refurbished for future deliveries, reinforcing Subaru’s Loves the Earth® initiative.

Even the fulfillment process contributes to positive change: all gifts are shipped from Goodwill Southern California’s facility, supporting job creation and workforce training for individuals overcoming barriers to employment.

Subaru Customers Are Giving Back

The response has been inspiring. Within the first month of the program, over 50% of Subaru customers chose to donate their gift value directly to charity—underscoring the deep alignment between Subaru owners’ values and the company’s mission.

Laura Hertz, CEO of Gifts for Good, remarked:

“Subaru’s partnership is setting a new standard for corporate giving. This program transforms customer gifts into opportunities for measurable impact.”

Learn More and Join the Movement

Discover how Subaru is making every customer journey meaningful. Visit giftsforgood.com/pages/subaru to explore the Love-Encore gifting program and Subaru’s commitment to sustainable, ethical sourcing.

At Beyer Subaru in Alexandria, we’re proud to stand behind initiatives like this that make a difference in our community and beyond.