The 2025 Subaru Share the Love Event Aims to Surpass $350 Million in Charitable Donations

Subaru of America, Inc. has officially launched the 2025 Subaru Share the Love® Event, returning for its 18th year with heartfelt new advertising and a renewed commitment to giving back. This year’s campaign debuts two emotional new commercials that spotlight both national nonprofit partners and hometown charities supported by Subaru retailers nationwide. With a goal of raising more than $30 million this season, Subaru is on track to surpass $350 million in total charitable donations by the end of the event.

Supporting National and Local Causes Nationwide

During the 2025 Share the Love Event, Subaru and its participating retailers continue their longstanding partnerships with four national charities:

• ASPCA® (American Society for the Prevention of Cruelty to Animals®)

• Make-A-Wish®

• Meals on Wheels America

• National Park Foundation

In addition to these national partners, 837 hometown charities selected by Subaru retailers will also receive support. These local organizations reflect the unique needs of their communities and the commitment Subaru retailers make each year to give back.

New Advertising Celebrates Compassion and Community Support

Two touching new commercials anchor this year’s campaign:

• “Prom” – Inspired by the generosity of a young Make-A-Wish child who chooses a Wish to Give, emphasizing the power of selflessness.

• “Love Comes Home” – Celebrating the everyday efforts of Subaru retailers as they uplift hometown charities and local communities.

These spots will run in 30- and 15-second formats across national TV, streaming platforms, and social media, with “Prom” also airing in a special 60-second version. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, Amazon, and more. Spanish-language versions will appear on Telemundo, UniMás, Univision, and TUDN.

How the Donation Program Works

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers. Customers may choose one of the four national charity partners, or — where applicable — select a pre-approved hometown charity.

Participating retailers may also contribute:

• An additional $50 minimum per vehicle to their hometown charities

• $5 per qualifying routine service visit to registered hometown charities

Since its inception, the Subaru Share the Love Event has generated nearly $320 million in donations, supporting more than 2,700 hometown charities and thousands of communities across the country.

Alan Bethke, Senior Vice President of Marketing, noted:
“The act of giving back is woven into Subaru’s DNA. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”