How many Subarus does it take to screw in a lightbulb?

A Milestone Worth Celebrating

Bust out your trusty TI-83 calculators (yes, we’re dating ourselves), because this Subaru math problem is a big one: how many Subarus have been sold in America? Here’s a hint: in 1968, Subaru’s first year in the U.S., only 332 vehicles found homes with American drivers.

Fast forward to this September—Subaru of America announced its 10 millionth vehicle sold!

From 5 Million to 10 Million—In Record Time

Thomas Doll, President and CEO of Subaru of America, put it perfectly:

“It took us 41 years to achieve our first five million in sales, and just over ten years for our next five million.”

That remarkable growth speaks volumes about Subaru’s reputation for safety, reliability, and dependability.

The Lucky Owner of Vehicle #10,000,000

The milestone Subaru—a 2019 Subaru Impreza—was sold by Nate Wade Subaru in Salt Lake City, Utah, America’s oldest Subaru retailer. The buyer? Dr. Craig Harmon, purchasing his seventh Subaru for his daughter.

Talk about peace of mind—this proud dad knows she’ll be cruising comfortably, safely, and stylishly in her new Impreza. (Bonus points if there was a giant bow on top. Seriously, where do people find those?)

A Nationwide Family Celebration

While this milestone happened out west, we’re celebrating right here in Alexandria and across Northern Virginia because Subaru owners everywhere are part of one big family. A victory for one Subaru lover is a victory for us all—that’s how we roll.

Here’s to the next 10 million!