Subaru Reports February 2025 Sales Growth, Marking 31 Consecutive Months of Increases

Subaru of America continues its impressive momentum, reporting 49,125 vehicle sales in February 2025, a 4.1% increase over February 2024. This marks the 31st straight month of month-over-month sales growth for the brand.

Leading the charge was the Forester, Subaru’s top performer by volume with 14,347 units sold, followed closely by the Crosstrek with 12,818 units and the Outback at 11,601 units, all maintaining strong consumer demand. The all-electric Subaru Solterra also set a new milestone, achieving its best February ever, with sales up 187% year-over-year.

The growing success of Subaru’s hybrid and electric models highlights the brand’s ongoing commitment to innovation and sustainability. With the recent debuts of the 2026 Crosstrek Hybrid and 2026 Forester Hybrid, Subaru is well-positioned for continued growth.

“Our retailers continue to deliver on the Subaru Promise—pairing award-winning safety and reliability with real community impact,” said Jeff Walters, President and COO of Subaru of America. “As we expand our electrified lineup, we’re meeting evolving customer needs while staying true to our values.”

Subaru’s February performance was bolstered by significant gains in the WRX (up 22.9%), Legacy (up 33.3%), and Solterra, reflecting demand across a wide range of segments.