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Subaru earns three 2026 IIHS TOP SAFETY PICK+ awards for the Forester, Outback, and Ascent under stricter testing standards. With advanced EyeSight® safety tech and proven protection, Subaru continues to lead in driver and passenger safety across its SUV lineup.

Subaru Motorsports USA claimed overall victory at the 2026 Rally in the 100 Acre Wood, with Travis Pastrana and Rhianon Gelsomino leading a competitive field. Driving the WRX ARA25L, the team secured a hard-fought win and strong early momentum in the ARA National Championship season.

The 2026 Subaru Outback has been named one of Autotrader’s Best New Cars of 2026, recognized for its capability, versatility, and updated design. Starting at $34,995, it features new technology, standard AWD, and available hands-free driving assist, making it a top choice for today’s drivers.

Subaru introduces a no-cost update for 2026 Outback Touring models, adding Highway Hands-Free Assist. This advanced system enables limited hands-free driving up to 85 mph on most highways, supported by upgraded EyeSight® and DriverFocus® technologies for enhanced safety, comfort, and convenience.

The 2026 Subaru Crosstrek has been named The Most Dependable Small SUV in America in the J.D. Power 2026 U.S. Vehicle Dependability Study. Starting at $26,995 MSRP, Crosstrek also earned the top Small SUV spot in the J.D. Power 2026 U.S. ALG Residual Value Awards for the third consecutive year, reinforcing its reputation for reliability, value, and capability.

The 2026 Subaru BRZ earns its third straight Car and Driver Editors’ Choice Award, recognized for performance, balance, and value in the Affordable Sports Cars category. Featuring a 228-hp BOXER engine, rear-wheel drive, standard EyeSight® safety, and the new limited-run BRZ Series.Yellow, the BRZ continues to stand out.

Subaru and Operation Warm are expanding their partnership for a third year through the Subaru Loves to Help initiative. This season, Subaru retailers nationwide will provide new coats, shoes, and socks to more than 140,000 children in urgent need, supporting confidence, comfort, and emotional well-being in communities across the country.

The 2026 Subaru Forester has earned the IIHS TOP SAFETY PICK+ award under tougher 2025 testing standards. The award applies to all trims, including the Forester Hybrid, highlighting Subaru’s continued leadership in safety with advanced EyeSight Driver Assist Technology and strong occupant protection.

Subaru launches the 2025 Share the Love® Event with new heartfelt advertising and a mission to surpass $350 million in charitable donations. Running Nov 20–Jan 2, the national campaign supports ASPCA®, Make-A-Wish®, Meals on Wheels, the National Park Foundation, and 837 hometown charities.

Subaru has announced pricing for the all-new 2026 Subaru Outback SUV, starting at $34,995 MSRP. Entering its seventh generation, the Outback debuts bold styling, new tech including a 12.1-inch multimedia system and 12.3-inch digital cluster, plus advanced EyeSight® Driver Assist features. With Symmetrical All-Wheel Drive, spacious interior, and an all-new Wilderness trim with 9.5 inches of clearance, the Outback remains Subaru’s ultimate adventure SUV.